OLD THINKING FOR NEW MEDIA...AND NEW THINKING FOR OLD MEDIA
OLD THINKING FOR NEW MEDIA AND NEW THINKING FOR OLD MEDIA
When we put XM together, a lot of it was actually about “old” thinking. The technology was strikingly new---but the programming was in some cases…old. In this case, much of it was about bringing back the joys of radio which had pretty much vanished, at least on the music side. I think this is critical in today’s break neck speed of life. Instilling OLD thinking in new Media and NEW thinking in OLD media for the best of all worlds is something that escapes many. If you think about it—what the old media needs is stunning new ideas that connect, whereas new media often needs the old “passionate” thinking to balance out the often soul less and cold pure technology inherent to much of new media. I see that in music too. Some of the greatest and most timeless recordings ever, were made on 1, 2 and 4 track tape. Banging it out the hard way. A few of today’s artist could benefit from whatever “it” was that made this music so powerful and lasting. I talked to one band that made spectacular records back then. On 8 tracks. Recently they utilized futuristic technology, recording parts from different parts of the world and joining them together via sound files and technology. I kinda think that they need to inject some “old” thinking into the equation, because the result was a high tech, modern….disaster.
Not all old thinking is good…much is, old and deserves to stay that way. BUT---there are some concepts and angles that are perceives as old, but in fact are TIMELESS, but simply categorized as old and invalid because they haven’t been utilized much in recent times and have been thrown out with the notion that ALL old ideas are obsolete in today’s era. As exciting and powerful as NEW ideas are…there are often opportunities to inject old thinking into new concepts. Take XM’s 60’s channel. That’s PURE 1965 thinking, but performed on a 2007 platform. We COULD have done 60’s 2007 style and it would be pretty charmless. But that’s only one example of uniting the ‘character’ of many old ideas with the modern vision of today.
Ten there’s OLD media. I look at newspapers. I really don’t think they will die unless they are allowed to. Maybe not the medium of choice for an I-pod wielding 16 year old, but I think thery have tremendous potential simply because they are so much a part of society. But, man, do they have issues. Do THEY ever need to instill NEW thinking For example, newspapers are often perceived as:
*The bastion of “slow media”.
*Bulky and unwieldy
*Hard to navigate
*Perceived as Operated by cigar chomping Lou Grant types who still use typewriters…and are in complete denial about life in 2007.
*No pulse, edge or bite.
*Presenters of yesterday’s news…literally.
*Not proponents of junk culture…but not proponents of smart culture either—kind of in the gray middle zone that isn’t exactly a compelling place to be.
*Not as exciting to “get your name in the paper” as it was. Now you can have your own website.
*Dirt media. Then ink gets on your fingers.
*Who has time to read them?
But with that said—IF they park the denial at the door, and drastically re-think, they could continue to be an important part of culture. All I read about them though is cost cuts. A nice Band-Aid. The cuts are probably very necessary, but I have seen NO “re-thinking” of the basic creative and business model. Kinda like taking a terrible radio station and cutting staff…it’s STILL a terrible radio station, but just has fewer employees.
Tech heads of all generations are quick to convince that the old is dead. In 1955, Radio was supposed to be dead. In fact, it was about to enter it’s prime…but it TOOK a lot of re-thinking, with a little help from guys like Storz and McLendon. (Pick up Marc Fishers book “Something in the Air” if you don’t know about those two guys) That’s why I think print isn’t dead—unless it’s left to die. Imagine injecting new thinking into those tired old ink dogs. And—New thinking NEEDS to be about the products as much as the economic model.
Media is timeless—you can cherry pick from all eras. Some things WERE better before…And at the same time, there is a fountain of new ideas that will excite and stimulate that are yet to be discovered. I really think New Media needs some Old thinking to put soulfulness and magic into their mix, while Old media needs spectacular denial free new ideas to cut through the ever growing clutter. Denial is the key word. The Old Media guys tend to be so engrained in the way it’s always worked…new media guys often reject some of the old values that may be unfashionable in the board room, but enlighten and satisfy consumers. Hotels are like that. Some “modern hotels” lack character. Some old hotels, are…old and ratty. But the Old Hotel with all the modern conveniences and charm…or the new hotel that has character and vibe---that’s the magic combination. Old Media integrating new ideas...or new media integrating (the good) old ideas---That’s the plan.
Old thinking into New Media…and New thinking into old media.
Eric Logan had an Offsite meeting recently. It was actually very productive. Held at his Golf Club. In the early XM we had a “bootcamp” wih programmers and air talent at an exclusive Yacht Club in Annapolis. Needless to say, we were not invited back as the other guests didn’t get, like or appreciate our behavior. Eric’s meeting was pretty focused, plus he belongs to the club so he has some clout. And it wasn’t a bootcamp…it was a strategic discussion—different vibe. XM has a lot of Offsite meetings. I’m not sure I get that. Stuffy meeting rooms with all the character of….a meeting room, $12 muffins, parking headaches and fluorescent lights. I always preferred Field Trips to Offsites….or just staying in our wonderful building. We used to have these staff Fiekd Trips to places like The Museum of Horrors and Birchmere—the cool music venue….with a bar. Predictably, many of the Rock guys partook in the bar option, but in reality, it loosened them up and put tem on the offese rather than being imprisoned by a long meting. The result was truly incredible productivity—it WASN’T because of the bar…it was because of the environment and attitude. In any case, I’m personally not a big fan of Offsite meetings unless there’s something that makes it special…but that’s just me.
From the great stations department: Went to the Billboard convention in 1968. I was 15, and there were a bunch of us in the full Networking mode. There’d be a PD from a station in Kankakee illionis, and we’d be drooling all over him. But it was the big stations that really got the few kids like myself there going crazy. They set up a room with nothing but airchecks of the big stations that you could strap on headphones and listen to. It was packed, but WAYS in Charlotte was empty as most people were checking out giants like KHJ. WAYS blew me away. It was clearly Medium Market…but they managed every ounce of magic from that signal. The hour before the convention ended I walked into the WAYS booth and stole all the cassettes and left a thank you note. Years later, Kent Burkhart and I consulted WAYS and their sister styation WROQ FM. I focused on WROQ (the first of the W/K-“Rock” stations). The station was as crazy behind he sceneas as on the air. It was owned by Sis and Stabn Kaplan. Two extremely tough, hard core operators, who knew their shit. Both were tough as nails, but actually really really nice people. During visits I always stayed at their house. Maybe it was to save hotel expenses…but I think it was actually out of kindness. I’d be awaken every morning with Stan bellowing “God Damn it Sister!!!!!!…..the ____acount bla bla….”. It was kinda like being at my parents’ house, but everything was about radio. I remember Stan going on and on one night about the PTL Club---telling me how it was a scam and it shouod be called “Pass The Loot”. This was before those “ministries” were exposed. Then going inton the station was a trip. Located at 400 Radio Road. Sis had this HUGE poodle that defended her office. There were maniacs like Jay Thomas rolling around the halls. WAYS was always a leader in “Morning Shows” –WAY before they became the norm. Jack Gayle, then Jay Thomas. They were a very progressive operation—and very successful. They also owned WAPE in acksonville. Company meets were held in a room with a pool table at their house. Stan, Sis and their stations were classics…the best of the independent operator. Rough, No BS, loud, colorful, smart, brash and positively endearing….not to mention successful.
Travelogue: Flew up to White Plains to pick up Randy Ezratty and his two kids to fly them to summer camp in Maine. Saved Randy 16 hours of driving there and back. It was the day Putin was visiting Kennebunkport so the whole area was on high alert flight wise. The flight was fantastic. Perfect day. And it was cold. In fact we picked up Ice coming into Wiscasset Maine. Odd for July! Once we landed, Randy got a car and we toured the lush beautiful area where he used to have a place. Headed to Robinsons Wharf in Boothbay for lobster, steamed clams and other Maine food. Great. Right on the water. Then deposited his kids at camp and headed back to DC. Randy was going to hang at XM DC but upon arrival found that all of his meetings were cancelled as many were out for the 4th. So the poor guy takes a train back to NYC after flying in from Maine. Maine is definitely a relatively undiscovered place. It’s amazing. Very remote, but really not THAT far from the East Coast metroplex.
News story of the week: UK Bombings. So the TSA reports that US Airport Security has been beefed up. Interview with TSA person who then lists the airports affected with higher security. If I was a terrorist, you look at that list and choose a Milwaukee which wasn’t on the list.
Reason 305-C on why the record business is screwed up: XM signs up an artist to do an ARTIST CONFIDENTIAL. In many respects, these are “Infomercials” for an artist that get aired across XM, on AOL, DirecTV, and on several major airlines for a potential 44 million listenership. XM covers ALL the costs. Plus we do a video for the artist. Major label tells artist (one that NEEDS the exposure) they can’t do it with XM. Result is that the ARTIST is penalized…the artist misses an opportunity. Unbelievable.
…finally check Bob Edwards’s blog: www.bobedwardsradio.com/blog Quality guy we commandeered from NPR. And the absolutely coolest place to check out THE most bizarre and wonderful shirts and tee-shirts is www.cafepress.com Give yourself an hour to discover the completely whacked and massive selection of clothing they have.